When I was much younger, Vita Lox was the gold standard.
Bought some last week to have lox and bagels on New Year's Day.
I'm going back to my DIY cured salmon.
The lox I bought smelled like chemicals, was rubbery, and didn't come off in nice slices. It didn't have much flavor either so the "smoke flavor" contributed to the chemical stink and price but no added value.
Vita does not have a customer response form on their website.
So I can't tell them in private how disappointed I am.
So I'm telling them in public.
If you really want lox, don't buy Vita. Not any more. They don't deserve your money.
© Patricia Jo Heil, 2013-2018 All Rights Reserved
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